Volvo’s latest commercial for its S60 model puts a clever spin on the
classic tale of Little Red Riding Hood with the help of indie singer
Laura Gibson.
The ad uses a red Volvo S60 to portray Little Red Riding Hood. The
car heads through a winding forest at night, on its way to grandmother’s
house, we presume. The car screeches to a halt when it encounters a big
bad wolf in the middle of the road.
The wolf snarls at the car, but the Volvo revs its engine, scaring
the wolf away, and the car drives on. An interior shot shows a small
girl in the backseat dressed in a red hooded jacket. Gibson’s updated
recording plays during portions of the commercial.
The song was first recorded by Sam the Sham & the Pharaohs in
1966 as ‘Lil’ Red Riding Hood.’ The track reached No. 2, the same peak
as the band’s other big hit, ‘Wooly Bully.’
See the commercial
See the commercial
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